Which term describes how a product is distributed to customers?

The term "Place" is commonly used in marketing to refer to the method and location through which a product is made available to customers. It is one of the four essential elements of the marketing mix, which includes product, price, promotion, and place. When discussing "place," it reflects not just the physical location where the product can be purchased, but also encompasses the overall distribution strategy that ensures the product reaches its intended customers efficiently and effectively.

In contrast to this, logistics refers to the detailed coordination and movement of resources, including transport and storage, but does not specifically define the broader marketing context of distribution to consumers. The distribution channel represents the pathway through which a product passes from manufacturer to consumer, which is a narrower definition than the concept of "place." The supply chain includes the full range of processes involved in producing and delivering a product, from raw materials to the end consumer, but is broader still and not solely focused on distribution to customers.