General Certificate of Secondary Education (GCSE) Business Practice Exam

Question: 1 / 400

What does influencer marketing involve?

Collaborating with celebrities for television ads

Partnering with social media influencers to promote products

Influencer marketing involves partnering with social media influencers to promote products. This strategy leverages the followers and perceived credibility of influencers, who can sway consumer behavior and increase brand awareness through authentic and relatable content. Influencers often have established trust and an engaged audience, making them effective at reaching potential customers in a more personal and impactful way than traditional advertising.

The practice capitalizes on the influencer's ability to create engaging content that resonates with their audience, effectively showcasing the product in a manner that feels organic. Successful influencer marketing can lead to increased sales, improved brand loyalty, and enhanced visibility in crowded markets. This approach also allows brands to reach targeted demographics effectively by selecting influencers who cater to specific niches or interests.

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Limiting marketing to youth demographics

Using promotional emails to reach customers

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