Which of the following terms best relates to distinctive features of products that target customer preferences?

The term that best relates to distinctive features of products that target customer preferences is Unique Selling Point. A Unique Selling Point (USP) refers to the specific attribute or benefit that makes a product different from its competitors in a way that is important to consumers. This differentiation can be based on quality, price, features, or any factor that resonates with customer needs and desires. By effectively communicating these unique characteristics, a business can attract and retain customers who are looking for something that stands out in the marketplace.

In contrast, while enterprise refers to the overall organization or venture that encompasses various business activities, it does not specifically focus on product differentiation. Franchise relates to a business model in which one party licenses the rights to operate a business under its trademark or business system, again lacking a direct connection to product features. Goods simply refer to tangible products that are sold and do not inherently include information about their unique attributes or how they align with customer preferences.