Which method collects data through previously gathered insights, statistics, or reports?

The method that collects data through previously gathered insights, statistics, or reports is secondary research. This approach involves utilizing existing information that has already been collected and published by others. It can include sources such as academic journals, industry reports, market analyses, and databases. Secondary research is valuable because it saves time and resources, as researchers can access a wealth of information without needing to gather it themselves.

In contrast, primary research involves gathering new data directly from participants or conducting surveys and interviews for the first time. Field research is a subset of primary research that specifically focuses on collecting data in a natural environment, such as observing consumer behavior in a store. Qualitative analysis refers to interpreting non-numerical data, such as interviews and focus groups, often to understand underlying reasons or motivations. While all these methods are important in business research, secondary research stands out for its reliance on existing data sources.