Which best describes the role of a franchisor?

The role of a franchisor is accurately described by the choice that emphasizes the provision of rights to a franchisee to sell products. A franchisor is typically a business that has developed a successful product or service and grants a franchisee the right to operate a business under its brand name. This arrangement allows the franchisee to leverage the established brand, benefit from the franchisor's marketing and operational support, and adhere to specific operational procedures and standards set forth by the franchisor.

In this relationship, the franchisor usually offers training, ongoing support, and a proven business model, helping the franchisee to minimize risk and enhance their chances of success. The franchisee, in turn, pays fees or royalties to the franchisor in exchange for these rights and the use of the brand's recognition and reputation.

The other options do not accurately capture the essence of a franchisor's role. While selling directly to consumers, creating new product lines, or operating independently might be activities in the broader business context, they do not encapsulate the primary function of a franchisor within the franchising model. The key focus remains on the franchisor's role in granting rights that enable franchisees to sell products, underpinning the collaborative business framework central to franchising.