What type of research involves gathering new information not previously collected?

The correct choice is primary research because it specifically refers to the process of collecting new data that has not been previously gathered. This type of research is typically conducted through methods such as surveys, interviews, observations, or experiments, where the researcher has direct involvement in the data collection process. The intent is to obtain firsthand insights or information tailored to a particular research question or objective.

On the other hand, secondary research involves the use of existing data that has already been collected and published by others. This could include reports, studies, and various data sources that provide information without the need for new data gathering. While surveys are a method of conducting primary research, they do not encompass all forms of primary research, as other approaches are also available. Qualitative research refers more to the nature of the data collected—focusing on understanding concepts, thoughts, and experiences—rather than the distinction between new and existing data.