What term refers to the process of coming up with new ideas?

The term that refers to the process of coming up with new ideas is Creative Thinking. This concept involves using imagination and originality to approach problems or situations in novel ways. Creative thinking encourages flexibility and the ability to generate a wide variety of ideas, which is essential for innovation and problem-solving in various contexts, especially in business and design.

Creative thinking is characterized by thinking outside the box, allowing for exploration beyond conventional approaches, and often leads to breakthroughs that can enhance products, services, and processes. While other forms of thinking such as innovative thinking, critical thinking, or progressive thinking contribute to idea generation and decision-making, they do so with differing focuses. Innovative thinking is more about applying creativity to develop new solutions or improvements, critical thinking is focused on analysis and evaluation of information, and progressive thinking emphasizes advancement and forward-thinking strategies rather than the idea generation phase itself.