What term describes the measure of how well products meet customer expectations?

The term that describes the measure of how well products meet customer expectations is indeed customer satisfaction. This concept revolves around the evaluation that customers make regarding the quality of a product or service in relation to what they anticipated. When customers feel that their needs and expectations have been met or exceeded, they report higher levels of satisfaction.

Customer satisfaction is critical for businesses as it directly influences customer retention, repeat purchases, and overall brand loyalty. By accurately assessing customer satisfaction, companies can identify areas for improvement, enhance their offerings, and foster stronger relationships with their clientele. It's a fundamental aspect of ensuring that a business remains competitive and responsive to market needs.

In contrast, terms like customer experience focus on the holistic interaction a customer has with a company, customer loyalty is about a customer's commitment to continue purchasing from a brand, and customer service refers to the support provided by the business to assist customers before, during, and after their purchases. Although these concepts are interconnected, customer satisfaction specifically targets the alignment between customer expectations and the delivered product or service.