What is the term for communication that makes customers aware that a product is available for sale?

The term that specifically relates to communication aimed at making customers aware that a product is available for sale is promotion. Promotion encompasses various strategies and tactics undertaken by a business to inform potential customers about a product’s availability, features, and benefits. This can involve different forms of communication, such as advertising, sales promotions, public relations, and personal selling.

While advertisement is a form of promotion focusing on paid announcements to reach customers, it is just one aspect of the broader promotion category. Similarly, marketing is a comprehensive term that includes the entire process of bringing products to consumers, from research and development to pricing strategies and distribution channels, not just awareness. Recognition refers to an individual's ability to identify or recall a brand or product, which does not necessarily encompass the communicative aspect of making customers aware of product availability.

Therefore, promotion is the most accurate term as it directly addresses the process of raising awareness about a product's availability and engages in persuading customers to take action.