What is the name of the business that grants a franchisee the right to sell its product?

The term "franchisor" refers to the business entity that grants the right to a franchisee to sell its products or services. This relationship is defined by a franchise agreement, which outlines the terms and conditions under which the franchisee operates. The franchisor typically provides support, training, branding, and sometimes even operational guidelines to help the franchisee in managing their business.

In this context, the other choices do not capture the correct role in the franchise relationship. A "franchise" refers to the overall business model or agreement itself rather than the entity granting rights. "Goods" pertain to the products being sold and do not describe a business entity. Finally, "enterprise" is a broad term that can refer to any business or organization but does not specify the role of granting franchise rights. Thus, the term "franchisor" is the appropriate designation for the business that involves granting these rights to a franchisee.