What is the definition of sales volume?

Sales volume refers specifically to the total number of items sold over a specific period. This metric provides insights into a business's performance in terms of the quantity of products sold, which can be crucial for gauging market demand, inventory management, and sales strategies. By focusing on the quantity sold, businesses can analyze trends, forecast future sales, and make informed decisions about production and marketing.

In contrast, the other options relate to different aspects of a business's operations. The number of employees in a business pertains to its size and staffing levels, total revenue generated is focused on financial performance rather than quantity sold, and overall market demand refers to consumer interest in a product but does not provide a direct measure of sales outcomes. Hence, the clarity and specificity of sales volume as the total number of items sold makes it the correct definition in this context.