What is an example of primary research?

Primary research is information that is collected firsthand for a specific research purpose. It typically involves gathering data directly from the source through methods such as surveys, interviews, or observations. Surveys, in particular, allow researchers to collect original data by asking specific questions tailored to their research objectives, enabling them to gather insights directly from participants.

In contrast, government statistics, market reports, and media articles all represent secondary research. They involve the analysis and interpretation of existing data or information that has already been collected and published by others. While these secondary sources can be valuable for context or background information, primary research is distinct because it provides new insights that are directly obtained from research participants.